The Qualitative Election Study of Britain Party Leader Evaluations Database, 2010–2019

Authors

  • Juliane Reichelt Gesis Leibniz Institute for the Social Sciences, Cologne, Germany https://orcid.org/0009-0007-6002-3916
  • Edzia Carvalho University of Dundee
  • Kristi Winters Gesis
  • Thom Oliver University of the West of England

DOI:

https://doi.org/10.1163/24523666-bja10049

Keywords:

political leaders, political attitudes, parliamentary elections, referendums, election data, British elections, qualitative data, focus groups

Abstract

The authors describe the Qualitative Election Study of Britain (qesb) Party Leader Evaluation Database, a database containing 4,119 words and phrases evaluating British political party leaders. The data were collected during pre-election focus groups and interviews with participants from England, Scotland, and Wales during the General Election campaigns of 2010, 2015, 2017, and 2019. A supplementary dataset of leaders’ evaluation data from Dundee residents after the Scottish Independence Referendum in 2014 is also provided. To collect the data, participants viewed headshot pictures of major and minor party leaders (depending on where in Britain they lived) taken from party websites. Participants wrote down words or phrases they associated with each leader and coded their assessment as positive, negative, or neutral. These data are suitable for content, sentiment, and discourse analysis or analytic generalization.

Author Biographies

  • Juliane Reichelt, Gesis Leibniz Institute for the Social Sciences, Cologne, Germany

    Corresponding author

  • Edzia Carvalho, University of Dundee

    School of Humanities, Social Sciences, and Law, University of Dundee, Dundee, United Kingdom

  • Kristi Winters, Gesis

    gesis – Leibniz Institute for the Social Sciences, Cologne, Germany

  • Thom Oliver, University of the West of England

    University of the West of England, Bristol, United Kingdom

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Published

2025-10-10

Issue

Vol. 9 (2024)

Section

Data Papers

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Licensing information can be found here.

How to Cite

The Qualitative Election Study of Britain Party Leader Evaluations Database, 2010–2019. (2025). Research Data Journal for the Humanities and Social Sciences, 9, 1-12. https://doi.org/10.1163/24523666-bja10049